Client: NESCAFÉ Dolce Gusto Global (partner: BMW MINI)
Work: Limited Edition Machine Launch
Role: Copy Lead

See the 15 second cut here

With my art director partner, I created a global online promo video for NESCAFÉ Dolce Gusto MINI Limited Edition coffee machine. The machine was a partnership with BMW MINI so the copy had to reflect NESCAFÉ Dolce Gusto’s tone of voice, while also acknowledging the world of BMW MINI. The end result was a video that used subtle nods to motoring and automotive language and explored the playful side of NESCAFÉ Dolce Gusto.

Additionally my art director and I worked on social media and owned website content to promote the new limited edition.

Social Media Content

Social Media Content for MINI Limited Edition
Social Media Content for MINI Limited Edition

Brand Website Communications

Owned Website Content
Owned Website Content