Fund-securing startup branding

Partnership with: Battalion
Project: Brand messaging and website content creation
Client: Authenteq

Battalion approached me to support them with a brand messaging guide and website content project for Authenteq, a growing startup playing in the fintech field and looking to secure their second phase funding.

Working closely with the Battalion team and Authenteq’s new CMO, I developed a brand messaging guide that encompassed the personality, tone and culture of the Authenteq brand to create a comprehensive guideline that can be used to shape both internal and external communications. From there I then developed copy for the relaunch of their website, which Battalion then implemented into the new site design.

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