Client: NESCAFÉ Global
Work: Good Morning World 2017
Role: Ideation, Concepting and Copywriting (Lead Copy)
In 2017, NESCAFÉ wanted to create another big bang for International Coffee Day. But how do you top a 24 hour live broadcast? By creating something NESCAFÉ global hadn’t had before, and giving them a physical presence on the high street alongside competitors like Starbucks and Costa. This 360° campaign centred around pop up cafés in locations all over the world, which were open for one day only.
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In addition to promos outside the physical cafés on October 1st 2017, consumers were targeted on social and through OOH media and invited to visit the NESCAFÉ café and create their own coffee creations. They could even book their coffee barista session through a Facebook chatbot.