Client: Modality Group
Work: Tonality and web content update for sex tech market research company
Role: Conceptual work and copywriting
Modality Group were ready to expand into their next business phase and needed to refresh their website. Aware they had a niche market and with large companies such as Durex, as well as start ups and potential investors interested in partnering with them, it was important to Modality that while they were playful and light-hearted, they were also professional and legitimate. The website copy also needed to incorporate keywords to improve their search results and ensure they stood out from other sex tech research companies.
After an initial workshop with their team to establish goals and direction, I proposed a restructure of the site, an update of the services on offer, and developed their new tone of voice.
The refreshed Modality website