Client: NESCAFÉ Global
Work: Good Morning World 2016
Role: Lead Conception and Copy

The Idea

Invite NESCAFÉ fans to pass a mug around the world to celebrate International Coffee Day on October 1st 2016.

In 24 hours Good Morning World ‘16 reached over 1.6 billion people around the globe. A 24hr live broadcast on Facebook, Periscope and YouTube featuring UGC, pre-recorded and live-streamed branded content from 58 countries.

We created a broad collection of assets including a trailer spot, social posts, social ads, and activation ideas (eg Snapchat filters) for implementation at a local level by 58 different markets around the world.

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